Seminars & Workshops

View schedule of upcoming events

Publicity Workshop

Clubs, organizations, entrepreneurs, artist, musicians, writers, and small businesses that want to increase sales, membership, or community awareness, might benefit from a two-hour Publicity Workshop. Participants will learn how to: determine what newspapers want; create and fund positive publicity events; build and use a database; prepare and submit press releases and photos; design a brochure, and much more. Do-It-Yourself Publicity Kits are available for sale at the workshop.

"I really enjoyed Kathleen's Publicity Workshop. She offered great suggestions for each and every participant. As a result of her advice on how to approach an editor, I got an article published and hope to publish more."

Natalia Kaylin, owner, Eastern Sciences: Feng Shui

"Just a quick note to tell you how much I enjoyed the Publicity Workshop and to let you know I have already started to use some of the suggestions. I recently did an art show in Amherst. I followed the steps presented in the Do-It-Yourself Publicity Kit and submitted calendar events to local papers. I'm happy to report that all the papers did print the notices."

Joanne White, Dichotomous Ink, Fine Art Prints

"Kathleen's Publicity Workshop was great. Not only did I learn a lot about what editors want - as well as how to present it properly - I made some terrific contacts - including a new corporate client! Kathleen is not only an enthusiastic and engaging lecturer, she truly does have - and make - the write connections."

Trish Pratt, Momentum Coaching

All About Press Releases

For small businesses and non-profit organizations, getting newspaper, magazine, radio, and television coverage might seem impossible.This two-hour seminar will show participants how to write press releases, when to write them, and where to send them. Learn how to elevate your press release from “just another piece of paper on an editor’s desk” to an eye-catching idea for a feature article.

"It was a pleasure to meet you at the Positive Results seminar last week. I enjoyed your presentation. It has me thinking in a whole new way about newspapers and publicity. The insights you brought regarding the timing of approaching an editor were revealing. I felt like I had a window into the operation of a newspaper that I hadn't had before. Thank you for that!"

Kristin Fitzpatrick Business and Life Coach

Make Yourself Memorable

It's true-there's only one chance to make a first impression, so why not make yours memorable! Ever wonder how some companies or people seem to attract business with little or no effort? Participants in this lively, interactive workshop will review classic taglines and clever elevator pitches that clarify the product or service and make them memorable to a target audience. Learn how colors, clothing, accessories, props and even postage stamps can create visual memory hooks that interest and entice new customers or clients. Variations of the results might be used in other formats-in a brochure, on a Web site, post card, or even as the basis for a workshop.

"As the organizer of a networking meeting for marketing professionals, I asked Kathleen to deliver her Make Yourself Memorable workshop to our group.  She delivered the information and did so in a truly memorable way – with high energy, professionalism and good humor. It was a pleasure to work with Kathleen and I hope to have many more opportunities to do so in the future."

Paula McCarron, Dana Home of Lexington

"Just to let you know that yesterday I attended a networking meeting in Burlington – about 1/3 of the folks were at your program here at Dana Home last month.  As each of us had our turn to introduce ourselves and our services, we realized that a number of us were using the techniques you suggested.  There was some good-natured laughter about "Kathleen would give you an A" for that, or "Don't forget to add your name and organization" at the beginning and ending of your intro.  I thought you'd like knowing that folks are using the tips you provided to us and that your program and name have indeed been made "memorable."  "

Paula McCarron, Dana Home of Lexington

What Are You Worth?

Discussion Leader Kathleen Veth of Write Connections examines the reasons the caring and coping skills women learned as daughters, wives, mothers, friends and employees do not always translate into powerful pluses in the business world. This interactive workshop is perfect for freelancers, home-based entrepreneurs, consultants, solopreneurs and others who have difficulty setting prices.

Trade Show Tips and Techniques  

Learn how to maximize your trade show investment with a one-hour interactive workshop.  As the producer of the Middlesex West Chamber’s annual Wedding and All Occasion Showcase and a veteran trade show vendor, presenter Kathleen Veth has developed a list of tips and techniques to implement before, during and after the show, as well as suggestions and strategies to reach specific target audiences.  Learn how to attract guests to your booth, effectively network with fellow vendors, keep in touch with prospects and more.  Her insight, wit and experience makes award-winning journalist (and Chamber Ambassador of the Year) Kathleen the perfect person to present this seminar

Creative Marketing Workshop

Learn how to identify target markets, participate in trade shows, introduce new products, manipulate the Internet, network, and more. This two-hour workshop is ideal for home-based professionals who want to increase visibility and sales of their product or service. Instructor Kathleen Veth is a UPI Award-winning journalist, marketing consultant, a former editor of The Chelmsford Independent, and owner of Wedding Chronicles.

How to Write Effective Query Letters

A simple, one-page query letter is the first step to selling the next Great American Novel. No matter how well the book is written, without marketing, it will remain a hidden treasure. This two-hour workshop features a combination of lecture, brainstorming, and interactive exercises based on simple, but effective, marketing principles. Designed to encourage participants to market their writing.

Peering Into the Past

Memoirs — impressions of a phase or incident in one’s life — can take different forms — diaries, letters, or treasured family stories passed down through generations. This two-hour seminar will explore and refine memoir topics, offer tips on how to get started, and set writing targets with a goal of completion. Handouts include useful resource information.

The Fine Art of Marketing Fine Art, Music, and Writing 

If success is measured by sales, then artists, musicians, and authors must also learn the fine art of marketing their art, music, and writing. Lecture and interactive exercises based on simple but effective marketing principles are combined into a two-hour workshop designed to inform, invigorate, and encourage participants to sell their work.

Creativity Workout

This interactive, two-hour seminar will energize writers of all genres and ability. UPI Award-winning journalist Kathleen Veth will lead participants in a series of exercises designed to invigorate the writing process and stimulate the muse. Please bring a paper notebook, pen or pencil, an open mind, and a desire to write.

How To Market Your Wedding-Related Business

Do yourself a favor! This two-hour workshop presented by Wedding and All Occasion Showcase and Premier Bride magazine is ideal for wedding professionals and others who want to increase visibility and sales of their product or service to brides-to-be. Learn how to identify target markets, participate in trade shows, maximize your web presence, make the most of your online leads, network and more. Instructor Dan Halperin is publisher of Premier Bride magazine, a free, comprehensive planning resource to wedding and honeymoon services. Instructor Kathleen Veth is a UPI Award-winning journalist, facilitator of Wedding and All Occasion Showcase, a marketing consultant, former editor of The Chelmsford Independent and owner of Wedding Chronicles

Workshop Schedule

Click here for schedule of upcoming workshops or to inquire about a private session.

"Thank you so much for being part of our conference today and sharing your expertise. You went above and beyond with your research of GFWC materials and needs - very much appreciated."

Lynne Stader, president, General Federation of Women's Clubs of MA, Junior Membership